Name It

Name It designs trendy and colourful children’s clothing. Name It clothes are for fashion conscious children who know what they want. Name It always offers the right style at the right price in sizes 0–12 years.

Inspired by children

Since 1986 we have been providing families all over the world with colourful, quality clothing for children at very affordable prices. The name it designs are created by Happy and Caring people who are inspired by children. Our children’s clothing is both a self-assured and fashionable choice.

After more than 25 years on the market, we know and understand children across religious and cultural boundaries, and our core values originate from children’s fantastic, loving and bountiful nature.

Our five core values are inspired by children:

  • Sustainability
  • Friendship
  • Creativity
  • Wellbeing and fitness
  • Animal welfare

The values are reflected in everything we do, as what is important to children is also important to us.

Happy Caring People

Happy Caring People is the most important element behind name it– our DNA. Our Happy Caring culture can be seen in our products and in our collections, which always express humour and joie de vivre, just like children. Our primary consideration is ‘safety above all else’ when we create our designs, and we have a strict policy on responsible production.